Hyper Martial Arts · Founding Partnership
You are the majority partner, with 51% and real command. We bring the method, full implementation and a certified head coach - and we only win when the academy wins.
Founding markets
Explore markets being evaluated for the next Hyper Martial Arts academy. Every territory starts with the same question: is this the right place for your life, your family and the business you will lead?
The opportunity
The business the next decade cannot kill.
AI will reshape professions. Amazon reshaped retail. Streaming reshaped cinema. But none of them can replace a full mat.
Every day, American parents, professionals and women search for the same thing: a place to build discipline, release pressure and learn self-defense. In too many markets, the answer is weak — or missing.
Eight reasons this academy can be yours
The American standard is an annual agreement with automatic billing. You do not restart from zero every first of the month: you wake up knowing what comes in. It is recurring revenue built on loyalty, not on one-off transactions.
No one learns to fight through a phone. No one delivers discipline by drone. The more life moves to a screen, the more valuable what only happens in person becomes: sweat, contact, respect and community. You are not competing with technology. You are selling its antidote.
During the day, parents look for focus, confidence and a response to bullying for their children. At night, adults look for a meaningful release from anxiety, isolation and another treadmill workout. Two powerful needs. One academy: yours.
The UFC is mainstream. Entrepreneurs, actors and former military leaders openly train and talk about jiu-jitsu. In business circles, the mat has become a place where relationships are built. The question is not whether interest will grow. It is who will own the academy when it reaches your neighborhood.
No expensive machine park. No maintenance bill that drains the operation. The same square footage can host kids, teens, adults, no-gi, women's self-defense, belt promotions, seminars and retail. One space. Multiple lines of revenue. Every month.
Families may cancel a streaming service, delay a trip or change a car. The activity that gives a child discipline and a place to belong has a different weight. A community business with recurring agreements has resilience that ordinary retail rarely earns.
There is no single national operator that has organized Brazilian jiu-jitsu at scale. Thousands of academies still depend on one instructor, with no management standard or succession plan. Method, systems and capital do not merely enter that market. They give it structure.
The jiu-jitsu the world practices was born in Brazil. For the American member, a Brazilian method with a legitimate lineage connects them to the source. A local competitor can copy a schedule, a price or even a mat. They cannot copy where your method comes from.
None of this rescues a poorly managed academy. The market is full of brilliant black belts who struggled because management was never their craft. That is why this model does not hand you a manual and wish you luck: it places proven operators beside you as partners, with a certified method and a head coach who also has ownership. The right business only becomes great in the right hands. Yours — and ours.
I want to open mine ->A oportunidade
O negócio que a próxima década não consegue matar.
A IA vai transformar profissões. A Amazon transformou o varejo. O streaming transformou o cinema. Mas nenhum deles consegue substituir um tatame cheio.
Todos os dias, pais americanos, profissionais e mulheres procuram a mesma coisa: um lugar para construir disciplina, aliviar a pressão e aprender defesa pessoal. Em muitos mercados, a resposta ainda é fraca — ou simplesmente não existe.
Oito motivos para esta academia ser sua
O padrão americano é contrato anual com débito automático. Você não recomeça do zero todo dia 1º: acorda sabendo quanto entra. É receita recorrente construída sobre lealdade, não sobre transações avulsas.
Ninguém aprende a lutar pelo celular. Ninguém entrega disciplina por drone. Quanto mais a vida vira tela, mais vale o que só existe presencialmente: suor, contato, respeito e comunidade. Você não estará competindo com a tecnologia. Estará vendendo o antídoto dela.
De dia, pais procuram foco, confiança e uma resposta ao bullying para os filhos. À noite, adultos procuram um alívio real para ansiedade, solidão e mais uma esteira sem propósito. Duas dores enormes. Uma única academia: a sua.
O UFC virou mainstream. Empreendedores, atores e ex-comandantes militares treinam e falam de jiu-jitsu abertamente. Nos negócios, o tatame passou a ser um lugar onde relações são construídas. A pergunta não é se o interesse cresce. É quem será dono da academia quando ele chegar ao seu bairro.
Sem parque de máquinas caras. Sem manutenção que sangra a operação. No mesmo metro quadrado: kids, teens, adultos, no-gi, defesa feminina, graduações, seminários e loja. Um espaço. Múltiplas linhas de receita. Todo mês.
Uma família pode cancelar streaming, adiar uma viagem ou trocar de carro. A atividade que dá disciplina ao filho e um lugar de pertencimento tem outro peso. Negócio de comunidade com contrato recorrente tem uma resiliência que o varejo comum raramente conquista.
Não existe um único operador nacional que tenha organizado o jiu-jitsu brasileiro em escala. Milhares de academias ainda dependem de um professor só, sem padrão de gestão ou plano de sucessão. Método, sistema e capital não apenas entram nesse mercado. Dão estrutura a ele.
O jiu-jitsu que o mundo pratica nasceu no Brasil. Para o aluno americano, um método brasileiro de linhagem legítima é uma conexão com a fonte. Um concorrente local pode copiar horário, preço e até tatame. A origem do seu método, não.
Nada disso salva uma academia mal gerida. O mercado está cheio de faixas-pretas brilhantes que tiveram dificuldade porque gestão nunca foi o ofício deles. É por isso que este modelo não entrega um manual e deseja sorte: ele coloca operadores experientes do seu lado, como sócios, com método certificado e um head coach que também tem participação. O negócio certo só vira grande nas mãos certas. As suas — e as nossas.
Quero abrir a minha ->Global proof
The academy owner is what is missing. That could be you.
Before deciding with a spreadsheet, look at who has already decided with their time and their body. People with access to every possible hobby keep choosing the mat.
Meta co-founder · trains and competes
“It really is the best sport.”
He trains in California and has competed publicly. The person who built one of the world's largest screen-based companies still makes time for a practice that only exists in person.
Easy Taxi and G4 Education founder · entrepreneur and BJJ practitioner
“If you are an entrepreneur and do not practice jiu-jitsu, you are leaving money on the table.”
After building companies across dozens of countries, he connects lessons from the mat to leadership, discomfort and consistency. It is a public entrepreneur's take on the discipline required to build.
Actor · Brazilian jiu-jitsu black belt since 2007
“The greatest achievement of my life, apart from my children.”
Sixteen years before his black belt, then decades of continued practice. That is the kind of loyalty a community business can earn when it becomes part of someone's life.
Chef and writer · began training at 56
“You only need to get past the first days. Then, keep going.”
He made training at Renzo Gracie Academy in New York part of his life. There is no age ceiling in this market: a child of four, a teenager and an executive of sixty can all belong.
Former U.S. Navy SEAL officer · leadership author · BJJ black belt
His work is built around discipline, ownership and decisions under pressure — ideas he has discussed for years as a jiu-jitsu practitioner. The culture around the mat teaches what leadership programs try to make tangible.
Actor and technology investor · trains under Rigan Machado
He is part of a generation of technology investors who trade a traditional golf-course conversation for the mat: a place where humility and real relationships arrive before a pitch.
Filmmaker and actor · jiu-jitsu practitioners
Ritchie is a black belt and Hardy has competed in open tournaments. The mat does not shorten the learning curve for fame — and every public appearance introduces the sport to a new audience.
The Joe Rogan Experience host · UFC commentator · BJJ black belt
“I think it helps me with everything I do.”
For years, one of America's largest media platforms has kept combat sports and jiu-jitsu in the conversation. That attention is a tailwind for every academy built with substance.
Founders, veterans, film stars. People who can choose anything choose jiu-jitsu for discipline, character and the relationships built there. For them, it may be the most important practice in life. For you, it can become an asset you own. The difference between watching the wave and owning it starts with a 30-minute conversation.
I want to own this wave ->The people referenced above train or have trained in jiu-jitsu based on public sources. They are not HYP partners, affiliates or endorsers.
Prova global
Falta o dono da academia. Pode ser você.
Antes de decidir com a planilha, olhe quem já decidiu com o tempo e com o corpo. Pessoas que podem escolher qualquer hobby continuam escolhendo o tatame.
Cofundador da Meta · treina e compete
“É realmente o melhor esporte.”
Ele treina na Califórnia e já competiu publicamente. O homem que construiu uma das maiores empresas de telas do mundo ainda reserva tempo para uma prática que só existe presencialmente.
Fundador da Easy Taxi e do G4 Educação · empreendedor e praticante de BJJ
“Se você é empresário e não pratica jiu-jítsu, está deixando dinheiro na mesa.”
Depois de construir empresas em dezenas de países, ele conecta as lições do tatame à liderança, ao desconforto e à consistência. É a visão pública de um empreendedor sobre a disciplina necessária para construir.
Ator · faixa-preta de jiu-jitsu brasileiro desde 2007
“A maior conquista da minha vida, depois dos meus filhos.”
Foram dezesseis anos até a faixa-preta, seguidos por décadas de prática. É o tipo de fidelidade que um negócio de comunidade pode conquistar quando se torna parte da vida de alguém.
Chef e escritor · começou a treinar aos 56 anos
“Você só precisa passar dos primeiros dias. Depois, é continuar.”
Ele fez do treino na Renzo Gracie, em Nova York, parte da sua vida. Esse mercado não tem teto de idade: uma criança de 4 anos, um adolescente e um executivo de 60 podem pertencer à mesma academia.
Ex-oficial da Navy SEAL · autor de liderança · faixa-preta de BJJ
O trabalho dele é construído sobre disciplina, responsabilidade e decisões sob pressão — ideias que discute há anos como praticante de jiu-jitsu. A cultura do tatame torna palpável o que programas de liderança tentam ensinar.
Ator e investidor de tecnologia · treina com Rigan Machado
Ele faz parte de uma geração de investidores de tecnologia que troca a conversa de campo de golfe pelo tatame: um lugar onde humildade e relações reais chegam antes de qualquer apresentação.
Diretor e ator · praticantes de jiu-jitsu
Ritchie é faixa-preta e Hardy já competiu em torneios abertos. O tatame não encurta a curva de aprendizado para a fama — e cada aparição pública apresenta o esporte a uma nova audiência.
Apresentador do The Joe Rogan Experience · comentarista do UFC · faixa-preta de BJJ
“Acho que isso me ajuda em tudo o que faço.”
Há anos, uma das maiores plataformas de mídia dos Estados Unidos mantém esportes de combate e jiu-jitsu na conversa. Essa atenção é vento a favor para toda academia construída com substância.
Fundadores, veteranos, estrelas de cinema. Gente que pode escolher qualquer coisa escolhe o jiu-jitsu pela disciplina, pelo caráter e pelas relações que nascem ali. Para eles, pode ser a prática mais importante da vida. Para você, pode ser um patrimônio. A diferença entre assistir a essa onda e ser dono dela começa em uma conversa de 30 minutos.
Quero ser dono dessa onda ->As pessoas citadas treinam ou treinaram jiu-jitsu segundo fontes públicas. Elas não são sócias, afiliadas nem endossam a HYP.
The opportunity, in full
Want to know why this is a uniquely strong academy opportunity? From recurring revenue and real community to the global cultural wave behind Brazilian jiu-jitsu, the complete case is here.
See the proof ->A oportunidade, por inteiro
Quer saber por que essa pode ser a melhor oportunidade para abrir uma academia? Receita recorrente, comunidade real e a onda cultural do jiu-jitsu brasileiro: eu provo tudo aqui.
Quero ver a prova ->Every partnership is discussed case by case. Inside the academy, every Hyper location follows one operating standard that protects the value of the business you are building.
Kids, teens, adults, no-gi and women's self-defense programs built with a clear progression, a repeatable class structure and standards that travel across every academy.
Head coaches and instructors are selected, trained and recertified by the founders so the experience stays consistent as the group grows.
Programs for children, teens and adults turn the academy into a durable community business with recurring membership, graduations, seminars and events.
Management software, CRM, recurring billing, attendance, customer experience and reporting are set up before the first class begins.
Pre-opening campaigns, local marketing, social media, landing pages and lead capture begin before the doors open, so the first day already has momentum.
Monthly performance meetings, quarterly goals, founder seminars and annual team recertification keep the partnership active after launch.
From the first signature to the first class, we work side by side: you make the decisions, we execute and teach the path.
Thirty minutes on profile, capital, target city and life goals. If it is not the right fit, we say so.
Review the numbers, the partnership structure and the operating model with your own advisors.
Negotiate the partnership at the same table: capital, roles, participation, goals and protections.
Open the company, formalize the agreement and connect with independent legal professionals for any immigration analysis.
Confirm the market, negotiate the lease and approve the implementation plan.
Buildout, team, systems, head-coach certification and pre-launch happen on a clear schedule.
Start with a local campaign, a prepared team and a first-class experience worth returning to.
The owners' routine begins: results, goals, recertification and a long-term commitment to the academy.
Founder dossier
Implementation capital, monthly operating costs, break-even, revenue by program, maturity scenarios and partner protections are discussed in a private founder conversation - not shown as a pretty projection on a sales page.
Schedule a conversation ->Selection
No. You do need to want to operate the business closely, build a community and follow the academy standard. The head coach leads the technical program as an operating partner.
Because the model is a partnership, not a license. The founders are paid primarily through profit, so their incentive stays exactly where yours is: in a healthy academy.
Into the academy company that you own. The detailed use of capital, operating needs and the contractual distribution order are part of the founder dossier and term-sheet discussion.
Every agreement is negotiated with legal counsel and includes the appropriate exit, buyback and protection provisions for the parties. Those terms are never hidden in a standard click-to-accept contract.
No. Your academy and local brand are built in the name of the company you own. The Hyper method is standardized; your local business is yours.
No. Immigration decisions are individual and handled by licensed U.S. attorneys. We structure the business with the chosen path in mind and connect you with the right independent legal support.
We open a limited number of academies each year. Not for scarcity marketing - because a real partnership deserves the attention to build it properly, one academy at a time.
The next chapter
Tell us about your plan. The first conversation helps both sides decide whether there should be a second meeting.
